In Committee
2026 Regular Session

HB679

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AN ACT relating to tourism and declaring an emergency.

Amend KRS 142.406 to require the Tourism, Arts and Heritage Cabinet to establish criteria to administer a regional marketing and matching funds program; require the program to provide financial and marketing assistance for projects that directly support the promotion and marketing efforts of a tourism attraction event or geographic area; establish 9 tourism regions in the state; require a tourism regional committee to be established within each tourism region; set requirements for the appointment of members to the tourism regional committee; require the Tourism, Arts and Heritage Cabinet to establish terms and operating policies of the tourism regional committees; require at least 25% of the moneys available in the tourism, meeting, and convention marketing fund to be divided equally among the tourism regions for the payment of eligible expenses; require the Tourism, Arts and Heritage Cabinet to work in partnership with the tourism regional committees to use the money provided to the tourism regions; require at least 10% of the moneys in the tourism, meeting, and convention marketing fund to be dedicated to the regional marketing and matching funds program; require the Tourism, Arts and Heritage Cabinet to implement initial strategic plans for marketing and promoting tourism in each tourism region; mandate reporting to the Legislative Research Commission by the secretary of the cabinet; create a new section of KRS Chapter 148 to mandate reporting by the commissioner of the Department of State Parks to the Legislative Research Commission on state park occupancy rates; EMERGENCY.

Administrative Regulations and ProceedingsAdvertisingBoards and CommissionsEffective Dates, EmergencyFundsParks and ShrinesReports MandatedState AgenciesTourism

Introduced: February 19, 2026

Last action: February 26, 2026

To Tourism & Outdoor Recreation (H)
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Legislative History

Feb 19, 2026 · House
Introduced In House
Feb 19, 2026 · House
To Committee On Committees (H)
Feb 26, 2026 · House
To Tourism & Outdoor Recreation (H)

Primary Sponsor

Portrait of Aaron Thompson
Aaron Thompson

Representative · House District 098

Primary sponsor
aaron.thompson@kylegislature.gov
BallotpediaOfficial profile

Co-sponsors (3)

Portrait of John Blanton
John Blanton

Representative · House District 092

Co-sponsor
John.Blanton@kylegislature.gov
Portrait of Chris Fugate
Chris Fugate

Representative · House District 084

Co-sponsor
Chris.Fugate@kylegislature.gov
Portrait of David Hale
David Hale

Representative · House District 074

Co-sponsor
David.Hale@kylegislature.gov