HB33
Log in to followAN ACT relating to data privacy.
Amend KRS 367.3611 to define "automated-decision system," "base price," "individualized data," and "surveillance pricing"; amend KRS 367.3617 to prohibit any controller under the Kentucky Consumer Data Protection Act from engaging in surveillance pricing, or offering, setting, or displaying a price for a good or service to a consumer using an automated-decision system that is based, in whole or in part, on individualized data; provide that the Act may be cited as the Kentucky Price Fairness Act.
Introduced: January 6, 2026
Last action: January 13, 2026
Plain-language summary
This bill would update Kentucky's consumer data protection law to ban businesses from using automated systems and personal data about individual consumers to set or display personalized prices for goods and services. The practice being targeted, called "surveillance pricing," involves using data like location, browsing habits, or other personal information to charge different people different prices. The bill would give this law the name the Kentucky Price Fairness Act. Who it may affect: Kentucky consumers who shop online or with businesses that collect personal data, and businesses that operate under the Kentucky Consumer Data Protection Act.
Legislative History
Primary Sponsor
Co-sponsors (5)
