Introduced

Passed House

Passed Senate

Became law

Adjourned sine die. The bill was pending when the session ended, so it did not pass.

Last action · January 13, 2026

To Small Business & Information Technology (H)

Introduced January 6, 2026

House

Adjourned Sine Die

2026 Regular Session

HB33

AN ACT relating to data privacy.

Short title: Kentucky Price Fairness Act

Amend KRS 367.3611 to define "automated-decision system," "base price," "individualized data," and "surveillance pricing"; amend KRS 367.3617 to prohibit any controller under the Kentucky Consumer Data Protection Act from engaging in surveillance pricing, or offering, setting, or displaying a price for a good or service to a consumer using an automated-decision system that is based, in whole or in part, on individualized data; provide that the Act may be cited as the Kentucky Price Fairness Act.

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This bill would update Kentucky's consumer data privacy law to ban businesses from using automated systems and personal data about individual consumers to set or display customized prices for goods and services. The practice, called "surveillance pricing," involves using data like a person's location, browsing habits, or other personal information to charge different people different prices for the same item. The bill would rename the existing law the Kentucky Price Fairness Act. Who it may affect: Kentucky consumers who shop online or in stores, and businesses that collect and use consumer data in their pricing practices.

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