Introduced

Passed House

Passed Senate

Became law

Adjourned sine die. The bill was pending when the session ended, so it did not pass.

Last action · February 26, 2026

To Tourism & Outdoor Recreation (H)

Introduced February 19, 2026

House

Adjourned Sine Die

2026 Regular Session

HB679

AN ACT relating to tourism and declaring an emergency.

Amend KRS 142.406 to require the Tourism, Arts and Heritage Cabinet to establish criteria to administer a regional marketing and matching funds program; require the program to provide financial and marketing assistance for projects that directly support the promotion and marketing efforts of a tourism attraction event or geographic area; establish 9 tourism regions in the state; require a tourism regional committee to be established within each tourism region; set requirements for the appointment of…

Administrative Regulations and Proceedings Advertising Boards and Commissions Effective Dates, Emergency Funds Parks and Shrines Reports Mandated State Agencies Tourism

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This bill would reorganize how Kentucky promotes tourism by dividing the state into nine official regions, each with its own committee to help guide local marketing efforts. It requires that at least 25% of the state's tourism marketing fund be split equally among these regions, and at least 10% be set aside for a regional matching funds program to support tourism events and attractions. The bill also requires state officials to report to the legislature…

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